Matt Eriksson
Creative Lead & Senior Producer
Embedded Files
reative Lead & Producer with several years’ experience — from major TV networks to advertising agencies. Driven by a love for crafting high-impact narratives for broadcast, digital, and social platforms. Deeply engaged with media, culture, and digital storytelling, with a proven track record producing a wide range of content for leading entertainment brands. Expertise spans the full production lifecycle — from initial idea and brief to final delivery. Adept at steering complex projects, optimising workflows, and aligning stakeholders, with a keen interest in emerging technologies.
Selected Work
Selected Work
NEW: New York Bakery Company
Produced a rebrand reel for New York Bakery. Despite limited assets and tight deadlines, handled all production elements as Creative Producer, including edit, graphics, animation and sound design, delivering a polished result that impressed the client.
NEW: Audible Social Spots
Transformed raw footage into engaging social-first content for Audible, optimised for both TikTok and Instagram. The compelling, shareable assets proved successful and led to recurring quarterly commissions by the agency for digital content production.
CASE STUDY: #STAYTRUE Campaign
Led Disney's Europe-wide campaign with Pretty Little Thing, H&M, Primark and Samsonite. Orchestrated production at Disneyland Paris with influencers, delivering 70+ videos and 100+ images positioning Disney within fashion culture.
Notable Achievements
Recognised for creative excellence at The Walt Disney Company and as a user experience designer. Earned accolades from PROMAX, BIMA and Alzheimer Society, reflecting my commitment to impactful work across multiple disciplines.
CASE STUDY: Thunder In My Heart Campaign
Season 2 of Viaplay's hit series "Thunder In My Heart" was facing misalignment, tone hurdles, and multi-platform demands. I spearheaded the creative for a full-blown campaign including trailers and key art, resulting in a hugely successful campaign.
Reels
Crafted compelling showreels that communicate brand stories to clients and customers. From store launches and brand unveilings to competition entries, these targeted productions inform and entertain while delivering clear commercial objectives with maximum impact.
EPKs & Trailers
Produced trailers, artwork and marketing materials for film and television throughout my career, serving as both hands-on Producer and Creative Director. Here are some of my latest projects showcasing this expertise.
Mettle: Mental Health App
Produced the launch commercial for Mettle, a men's mental health app featuring Bear Grylls. Created a cohesive visual narrative inspired by the app's mountain logo, reaching millions across Sky & Discovery channels in January 2024.
Keyart Production
Created essential keyart that captures a series' DNA while meeting marketing objectives. This artform demands script analysis, shoot direction, stakeholder alignment and logo refinement to drive successful launches.
Original Content
From entertainment and reality to sports and comedy, my storytelling passion has taken me through every production level—development, scripting, directing and producing.
Other Relevant Experience
I have crafted hits, remixes, podcasts, and more. My audio productions have topped the Billboard and iTunes charts and landed placements on networks like Bravo, HBO, and Disney. Delivering remixes for Sam Smith, Madonna, and Kylie has brought some star power to my portfolio.
I've honed a unique blend of skills that fuel my creative vision and I understand how users interact with them. As a trained User Experience (UX) Designer, I have collaborated with Autovia, Avast, Fred Olsen Cruises, T. Rowe Price, ASDA and others to craft seamless digital experiences.
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